London based designer and 2017 H&M Design Award winner Richard Quinn has announced the launch of his debut collection with the fashion brand, available to buy online and at the H&M flagship in Oxford Circus from October 5.

The collection is said to be inspired by the traditional imagery of the 1950s and 60s, and Quinn commented 'Throughout this whole experience, I've been encouraged by H&M to really hold true to my aesthetic and not water it down. I wanted to create intelligent pieces that people would want to wear – and I think we've done that'.